FROM BLOGGER TO INFLUENCER
SESSION HOST – Naomi Scroggins
The sessions will be hosted by PR & Communications & Expert, Naomi Scroggins who has over 18 years experience of working within the beauty industry in the UK. For almost 16 years she headed up the L'Oréal Professional Products Division PR and Events team and was there when the influencer revolution started, working with the up-and-coming Tanya Burr. More recently while a Board Director at TALK PR, Naomi worked on putting together influencer strategies for her clients including Hugo BOSS and Lacoste. She now is a PR Consultant and founder of HEADONIC PR, which specialises in making PR accessible to hair professionals.
Jane Cunningham, British Beauty Blogger
Jane Cunningham is founder of Britishbeautyblogger.com, one of the first beauty blogs in the UK. With a background of beauty writing and journalism for print, Jane started blogging in 2008, finally transitioning to full time social media in 2015. Jane has collaborated with Marks & Spencer on a limited edition beauty product range and currently partners with Make Up Revolution on a special edition eye shadow palette. She has presence on Instagram, Pinterest, Facebook and Facebook Live, You Tube and is known for straight forward, no BS beauty reviews and insider insights.
Francesca Scambler, Talent Manager,
Francesca is a Talent Manager at Gleam Futures, working across multiple ambassador brand partnerships, fiction and non-fiction publishing, content development, content distribution/syndication, product licensing, IP development and long-term brand building. Francesca is a personal Talent Manger to: Pixiwoo - Sam and Nic Chapman, SACCONEJOLYs , Sabina Hannan and Josh Pieters.
Genevieve Nikolopulos is a highly respected communications expert with over 25 years’ experience within communications industry primarily in beauty and wellbeing.
She has worked with a wide range of leading brands and organisations including PZ Cussons Beauty, The Sanctuary, Aqua di Parma, Zoella Beauty, Tanya Burr, Champneys, Boots and BAFTA together with leading PR firms, Kilpatrick PR (as MD), Jackie Cooper PR and her own PR agency NikoPR. She has extensive experience working closely with many beauty and lifestyle influencers and top digital talent including Pixi Woo, Fleur de Force, Milly Mackintosh, British Beauty Blogger and Caroline Hirons helping to build and grow brands through digital word of mouth and the social landscape.
Fiona Austin, Instagram Consultant
Fiona is an award-winning Instagram consultant with a background in promotions and journalism. As an instagram consultant, and a lover of beauty, Fiona spends her days scanning and engaging in Instagram, so she truly understands the platform and has an up-to-date view of the beauty market. As a specialist Fiona believes in the power of Instagram as a way to understand the your market, your competition, for making alliances and raising your profile.